Retail Media in 2030

Summary

A high-level overview of where Retail Media is at and where it's going.

Chapters

• 1. The shift: Advertising's third wave has arrived, and retail media is the fastest-growing channel in the business.
• 2. The market: How fast European retail media is growing, and which budgets it is taking share from.
• 3. The opportunity: Why in-store is the biggest untapped part of it, and why the Nordics are already moving.
• 4. The gap: Why most retailers stall, and what running in-store retail media properly actually takes.