Guide
The Operating Models of Retail Media
Summary
A successful Retail Media operation always comes down to executing three functions well: Selling the products, using the correct blend of automations and manpower and proving to your customers that advertising with you is a great use of their budget.
For who
Companies with 20–500 stores that want to set up or improve their retail media operations.
Chapters
- 1. Sales: Packaging your inventory, pricing, and how to effectively sell it with a blend of large deals with your largest customers to filling any holes in your inventory.
- 2. Running it: Structuring your ruleset and making sure it's being followed, scheduling, invoicing and other day-to-day operations.
- 3. Proving it: Utilising your data to create proof that advertising with you leads to sales.
- 4. The perfect blend: Our suggestions on how to structure and run a powerful retail media operation.
Guide
The Operating Models of Retail Media
PDF · 4 chapters